Is JetBlue Really Doubling Down on London Routes?

So I read that JetBlue's been expanding their London service lately, and I'm kinda curious about it. They've been flying to Heathrow and Gatwick from JFK and BOS, but now it looks like they're adding more flights? I think they're even considering routes from Newark.

I mean, JetBlue's known for their transatlantic Mint service, which I've heard is pretty solid. But I'm wondering - does this mean they're aiming to compete more seriously with the bigger players like British Airways or Virgin Atlantic? Or is it just a strategic push to capture more market share during the post-pandemic travel boom?

I'm not sure how sustainable this is, especially with all the competition on these routes. Anyone have thoughts on whether JetBlue's making the right move here? Or maybe some inside info on how their load factors are doing? Let's chat!

I think JetBlue's definitely trying to carve out a niche with their Mint product. It's a smart move, especially since people are itching to travel again. But yeah, the competition's tough. British Airways and Virgin Atlantic have such a strong presence. Adding Newark sounds like they're really going all in. I wonder if they'll keep fares competitive enough to lure folks from the bigger names, though. Anyone know how their load factors have been on these routes so far? That could give us a clue about how well they're actually doing.

JetBlue's definitely trying to shake things up. Their Mint service has been getting good reviews, so why not try grabbing a bigger piece of the pie? But yeah, going up against giants like BA and Virgin is no small feat. Heard their load factors are pretty solid so far, but who knows if that'll last? It's all about timing with the travel rebound. If they can keep fares competitive and maintain that service quality, they might just pull it off. What do you think will be their next move if these routes work out?